Mana-Ma Yoga
2021—2022
︎ Competitor research + strategy
︎ Concept development
︎ Art direction + design
︎ Social media content creation
︎ Motion design
2021—2022
︎ Competitor research + strategy
︎ Concept development
︎ Art direction + design
︎ Social media content creation
︎ Motion design
Brand design and strategy for Mana-Ma Yoga, an online yoga studio specialising in prenatal yoga. This is one of my most favourite branding projects so far, as I did everything from competitor research, coming up with the name of the brand, creating the brand design and making social media content.
Mana-Ma is a combination of two Sanskrit words meaning ‘Mother (of) the Spiritual Heart’.
I created a series of mandala’s consisting of the ‘M’ wordmark. These mandala’s are used throughout the brand as supporting visuals, both static and in motion.
