Everything Felt
2023-2024
︎ Competitor research + strategy
︎ Concept development
︎ Art direction + design
︎ Website design
︎ Brand book development
2023-2024
︎ Competitor research + strategy
︎ Concept development
︎ Art direction + design
︎ Website design
︎ Brand book development
Everything Felt website ︎︎︎
Everything Felt insta ︎︎︎
Together with strategy mastermind Sidney Vollmer I created the entire identity for Everything Felt, a psychedelics assisted therapy practice in Amsterdam. Starting with the brand positioning (including an advised name change from the more generic ‘The Psychedelic Collective’ to ‘Everything Felt’, which adheres much more to the awe-inspiring nature of this type of therapy).
The ‘wavy’ shape of the wordmark was inspired by captcha’s. after all, what’s more human than the test telling apart computers from actual human beings?
Throughout social media and on the website, the word ‘Everything’ in the wordmark is replaced by several emotions one could experience during therapy, symbolising how therapy truly impacts each individual in a different, unique way.
I also designed a set of icons and visual elements to be used throughout social media and on the website. Each icon represents a unique step in the therapy process.
