Bukett
2024
︎ Concept development
︎ Art direction + design
︎ Brand guide development
︎ Photography
2024
︎ Concept development
︎ Art direction + design
︎ Brand guide development
︎ Photography
Bukett webshop ︎︎︎
2024 started in full throttle creating the brand identity for Bukett, an Amsterdam startup focussing on faux-bouquet rental services for offices.
For this client I did everything from competitor research, strategy and copy, to coming up with the visual concept, creating a photography briefing, photographing + editing the bouquets, and delivering everything in a smashing toolkit (as linked below).
One of the biggest requests from the client was to stay away from all the clean, Scandi chic brands already out there — instead, contemporary, eclectic, and bold were our key words.
What I love about this identity is that it’s very outspoken and definitely different, yet very simple in it’s system setup.
Yes, the brand system has rules (otherwise it wouldn’t be a brand system heh?), but I made sure it was going to be easy to apply, as I knew from the get go that the client wouldn’t have a big budget to keep on a designer or even DTP-er from the launch of the product. So there’s rules around border sizes, typography, photography and the use of colour, but the implementation is simple and can be done by the managing director herself.
What I love about this identity is that it’s very outspoken and definitely different, yet very simple in it’s system setup.
Yes, the brand system has rules (otherwise it wouldn’t be a brand system heh?), but I made sure it was going to be easy to apply, as I knew from the get go that the client wouldn’t have a big budget to keep on a designer or even DTP-er from the launch of the product. So there’s rules around border sizes, typography, photography and the use of colour, but the implementation is simple and can be done by the managing director herself.
Yes, the brand system has rules (otherwise it wouldn’t be a brand system heh?), but I made sure it was going to be easy to apply, as I knew from the get go that the client wouldn’t have a big budget to keep on a designer or even DTP-er from the launch of the product. So there’s rules around border sizes, typography, photography and the use of colour, but the implementation is simple and can be done by the managing director herself.
